The LA Underground Showed Up for Wellness Social
NOKAP Threads brought raw energy and LA edge to the 2025 Wellness Social, blending fashion, music, and rebellion into a one-of-one live activation under the palm trees.
The scene was too good to fake, waterfalls, palm trees, music bleeding into sunset, and a crowd that looked straight out of a dream. But NOKAP wasn’t there to play it safe.
We turned the wellness vibe inside out, making it louder, bolder, and unapologetically real.
The event became a collision of aesthetics: luxury meets rebellion. Barefoot models walked around the stone pool deck in NOKAP’s LA hats, each piece representing a different shade of Los Angeles energy, from Westside cool to downtown grit.
The Movement Is Alive
As the night rolled on, live music and the smell of cocktails filled the air. Brands like Caliwater, Magic Mind, and Saint James kept the energy flowing while NOKAP’s lineup reminded everyone that rebellion can coexist with wellness.
We didn’t chase attention, we earned it.
“We wanted to bring something real to a scene that’s usually polished and filtered. NOKAP’s about being human, raw, imperfect, loud, alive.” -Tim Steuer, NOKAP CEO
When the lights dimmed and the final track hit, it wasn’t goodbye, it was ignition.
The NOKAP movement is officially in motion.