FOR IMMEDIATE RELEASE
NOKAP THREADS: A CULTURE, NOT JUST A CLOTHING COMPANY
Los Angeles, CA (October 13, 2025) – NOKAP Threads today announces its mission to disrupt the fashion landscape and redefine what it means to live without limits. Born in Los Angeles’ underground rave, skate, and hip-hop scenes, NOKAP is more than apparel, it’s a statement of individuality, rebellion, and unapologetic self-expression.
Launched by Tim Steuer (aka twodime,) a lifelong DJ and entrepreneur, NOKAP started as a passion project: a middle finger to fake luxury and watered‑down fashion. Partnering with multi‑hyphenate artist ZXU, the brand began experimenting with everything from hats and hoodies to Argentium jewelry, condoms, and beyond. The result? A raw, unapologetic line rooted in music, art, and street culture.
“We built NOKAP for people like us. It’s not just clothes, it’s a way of life for those who live loud, break rules, and refuse to filter who they are.” -Tim Steuer, NOKAP CEO.
NOKAP’s collections, including its LA Series, Core Collection, and Argentium jewelry line are designed and produced in California using ethically sourced materials. The brand also hosts fashion activations and pop‑ups across Los Angeles that blur the line between runway, rave, and block party. Recent collaborations have included immersive events with wellness and music partners, bringing NOKAP’s zero fucks ethos to new audiences.
Looking ahead, NOKAP Threads plans to expand its presence in US boutiques, launch more high‑quality jewelry and apparel capsules, and strengthen its community through guerrilla marketing, music collaborations, and real‑world gatherings. NOKAP is committed to showing that authenticity and rebellion aren’t trends, they’re a movement.
About NOKAP Threads
NOKAP Threads is a counterculture fashion and lifestyle brand based in Los Angeles, California. Founded in 2023, NOKAP merges music, art, skate, and underground aesthetics into collections that encourage bold self‑expression and challenge conventional norms. The brand’s mantra, zerofucks*, reflects a belief that individuality and truth should never be compromised. For more, visit nokapthreads.com or follow @nokapthreads on social platforms.
Media Contact:
NOKAP Threads
hello@nokapthreads.com
Los Angeles, CA